​IP  CHARACTER  DESIGN

Miao Xiao Hua

Miao Xiaohua Girl is an original IP for young professionals in today's competitive workplace. A Gemini office rookie with her pet pink bunny, she stands for a laid-back attitude, a little luck, and just enough effort — the internet voice of office workers pushing back against hustle culture. Spanning emojis, wallpapers, comics, and merchandise, she connects with 98% female followers aged 22–30 in major Chinese cities.